Social Media Executive
Posts, campaigns and shares across the major social networks to build a brand and drive sales.
Overview
A Social Media Executive operates on social media platforms to maintain brand image, create awareness and ensure sales. A Social media executive is therefore responsible for the regular posting, campaigning, sharing in all the major social media networks.
Where they work
- PR Agencies
- NGOs
- News Channels
- Print Media companies
- Electronic Media companies
- Schools and so on
Work environment
You have to work for at least 8 to 9 hours and for 5 to 6 days a week. Shift duties may be there. Overtime is common.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You like to pay attention to details while working
- You are comfortable communicating with others
- You like to have clear instructions to follow
- You are comfortable working with a team
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10 + 2 in any stream.
- 2Complete Bachelor's degree in Advertising/Journalism/Mass Communication or any other similar discipline
Alternative route 2
- 1Complete Bachelor's degree in Advertising/Journalism/Mass Communication/Marketing, or Business Administration or any other similar discipline followed by Master's degree in Journalism/Mass Communication
Alternative route 3
- 1Complete Bachelor's degree in Advertising/Journalism/Mass Communication or any other similar discipline followed by Master's degree in Business Administration (MBA) in Media Management.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
The course is offered by the Departments of Journalism/Mass Communication/Management. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management, Ahmedabad, Gujarat
- Indian Institute of Management, Bengaluru, Karnataka
- Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
- Indian Institute of Science and Management, Ranchi, Jharkhand
- Indian Institute of Management, Indore, Madhya Pradesh
- Tamil Nadu Open University, Chennai, Tamil Nadu
- Indian Maritime University, Kochi Campus, Kerala
- Shaheed Sukhdev College of Business Studies, New Delhi
Private institutes
Please check if the institute is affiliated and accredited before applying.
- Bharatiya Vidya Bhavan, Kolkata, West Bengal
- School of Retails Management, Pune, Maharashtra
- School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
- Ajeenkya DY Patil University, Pune, Maharashtra
- Jain University, Bengaluru, Karnataka
- Nagindas Khandwala College, Mumbai, Maharashtra
- MIT University, Shillong, Meghalaya
- University of Technology, Jaipur, Rajasthan
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Trainee/Assistant Social Media Executive
- 2Social Media Executive
- 3Social Media Manager
Expected income
₹7,000 – ₹42,000 per month
These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Social Media Manager
Handles a client's social image and finds the best ways for them to gain recognition online.
Digital Marketing Expert
Builds a brand's digital connection with customers through SEO and content marketing.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce, Computer Science.
- Look for a school club, competition or online course related to creating.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Sanskar Singh — Completed his engineering degree but was passionate about social media. From his first year of engineering he started doing internship with NGOs. He handled their social media communication, as well as ensured participation for events. Gradually he started handling many other aspects of social media like video content, reels, scheduling of events and so on. By the time he graduated, he already had lot of freelancing assignments. Now, he runs his company called Vistaar Webx, which provides complete web solutions and he handles social media part of it.
Source: a personal interview, as credited on the printed card — no public page to link to.
This profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 165 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://www.ambitionbox.com/profile/social-media-marketing-executive-salary
- Last reviewed on this site: 2026-08-21
The source card credits this profile to a personal interview with Sanskar Singh, Banaras, rather than to a published page, so no link is shown.
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.