Digital Marketing Expert
Builds a brand's digital connection with customers through SEO and content marketing.
Overview
Digital Marketing Experts help build a digital connection with customers. They do this through effective online strategies such as Search Engine Optimization and Content Marketing. They are instrumental in boosting the appeal of a product or service.
Where they work
- Any business looking to expand its digital presence
Work environment
You will be working in an office set up. You are likely to work 48 hours a week and have fixed work hours. However, when a project is approaching completion, work hours may increase.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You have good communication skills
- You like to try to persuade people
- You like to work in teams
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10+2 in any stream.
- 2Complete Bachelor's in a subject of your choice/Digital Marketing or related field
Alternative route 2
- 1Complete a Diploma in Digital Marketing or any related field.
Alternative route 3
- 1Complete Bachelor's in Digital Marketing or any related field and then follow it up with a Master's in the same or allied field.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the Department of Management. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management (IIM) Ahmedabad, Gujarat
- Indian Institute of Management (IIM) Bengaluru, Karnataka
- Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
- Indian Institute of Science and Management, Ranchi, Jharkhand
- Indian Institute of Management (IIM) Indore, Madhya Pradesh
- Tamil Nadu Open University, Chennai, Tamil Nadu
- Beant College of Engineering and Technology, Gurdaspur, Punjab
- Indira Gandhi National Open University, New Delhi
Private institutes
Please check if the institute is affiliated and accredited before applying.
- Bharatiya Vidya Bhavan, Kolkata, West Bengal
- International School of Retail Management, Pune, Maharashtra
- School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
- Ajeenkya DY Patil University, Pune, Maharashtra
- Jain University, Bengaluru, Karnataka
- Nagindas Khandwala College, Mumbai, Maharashtra
- Indian Institute of Digital Education, Mumbai, Maharashtra
- University of Technology, Jaipur, Rajasthan
Distance learning
Indira Gandhi National Open University (IGNOU)
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Digital Marketing or Social Media Manager
- 2Digital Marketing or Social Media In-charge
- 3General Manager
Expected income
₹33,000 – ₹59,000 per month
These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Social Media Manager
Handles a client's social image and finds the best ways for them to gain recognition online.
Online Advertising Manager
Generates brand awareness by running online marketing strategies that raise a product's visibility.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce, Computer Science.
- Look for a school club, competition or online course related to creating.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Priya Florence Shah — The founder and CEO of Blog Brandz, which is a digital marketing company. She did her Bachelor's in Biochemistry and Master's in Biotechnology. She also acquired Diplomas in Journalism, Advertising and Public Relations. She pursued a course in Digital Marketing from Columbia Business School and did a Social Media Certification (CSMMPTM) from Digital Vidya.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 99 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://www.glassdoor.co.in/Salaries/digital-marketing-specialist-salary-SRCH_KO0,28.htm
- Last reviewed on this site: 2026-08-21
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.