Public Relations Officer
Manages a client's reputation and image, and builds public support through planned campaigns.
Overview
Public Relations Officers (PRO) are responsible for managing the reputation and image of their clients. They not only promote a positive and trustworthy image of their clients among the public, but also gain their support through planned campaigns. PROs often make use of social media platforms, newspapers, televisions and magazines to reach their goal.
Where they work
- Advertising and Marketing Agencies
- Consultancies
- Law and Professional Services Firms
- Retailers among others
Work environment
You will need to remain alert. You may have to handle a team. Local travel is a part of the job profile. You are likely to work 8 to 9 hours every day for 5 to 6 days a week. Shift system may be available.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You like to work in teams
- You like to persuade people
- You are good at communication
- You pay attention to details
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10+2 in any stream.
- 2Complete a Bachelor's degree (B.M.C./B.J.M.C./B.J.) in Journalism and Mass Communication
Alternative route 2
- 1Complete a Diploma in Journalism and Mass Communication
Alternative route 3
- 1Complete a Bachelor's degree followed by a Master's degree (M.J./M.J.M.C./M.M.C.) in the same or related field.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
The course is offered by the Department of Mass Communications. This list of institutes is indicative only.
Government institutes
- Indian Institute of Mass Communication (IIMC), New Delhi
- Lady Shri Ram College for Women, New Delhi
- Hindu College, New Delhi
- Hans Raj College, New Delhi
- Presidency College, Chennai, Tamil Nadu
- Gargi College, New Delhi
- School of Broadcasting and Communication, Mumbai, Maharashtra
- Miranda House, New Delhi
Private institutes
Please check if the institute is affiliated and accredited before applying.
- St. Xavier's College, Mumbai, Maharashtra
- Christ University, Bengaluru, Karnataka
- Mudra Institute of Communication, Ahmedabad, Gujarat
- Jai Hind College, Mumbai, Maharashtra
- St. Xavier's College, Kolkata, West Bengal
- Symbiosis Institute of Media and Communication, Pune, Maharashtra
- The University of Petroleum & Energy Studies, Dehradun, Uttarakhand
- The Delhi School of Communication, New Delhi
Distance learning
Indira Gandhi National Open University (IGNOU)
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Public Relations Officer
- 2Senior Public Relations Officer
- 3Team Lead/Public Relations
- 4Head of Public Relations
- 5General Manager
- 6Head of Company/CEO
Expected income
₹15,000 – ₹49,000 per month
These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Public Relations Manager
Builds and maintains the relationship between an organisation and its public, press and stakeholders.
Publicist
Generates publicity for an organisation, product or person by pitching ideas to journalists.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Languages.
- Look for a school club, competition or online course related to leading.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Mounam Ravi — A Public Relation Officer for the Tamil film industry. He's been a part of many blockbuster movies including 96, Sketch, Kadamban, Pyaar Prema Kaadhal and Baana Kaathadi among others.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 145 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://bit.ly/3ZOV7gz
- Last reviewed on this site: 2026-08-21
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.