Brand Manager
Decides the strategy that builds and protects a company's brand image with the public.
Overview
A Brand Manager is someone who decides the strategies to be adopted while creating a positive brand image or perception of a company or its products. The brand manager ensures that a particular company manages to stay popular with people.
Where they work
- Media and entertainment industry
- Branding and advertising companies
- Advertising agencies
Work environment
You are likely to work in an office setting for 8/9 hours per day. The job involves team handling as well as travelling to some extent depending on the company.
Opportunities for work exist for differently abled in this field.
Skills and interests
This career might suit you if…
- You have a good command over languages
- You have strong communication skills
- You have a creative bent of mind
Eligibility and education roadmap
Please check the duration of the course during enrolment.
Route 1
- 1Complete 10 + 2 in any stream.
- 2Complete Bachelor's degree (B.A.) in Business and Marketing
Alternative route 2
- 1Complete Bachelor's degree (B.A.) in Business and Marketing, followed by Master's degree (M.A.) in the same field
Alternative route 3
- 1Complete Diploma & PGDM in Advertising, Marketing, Brand Management related courses.
Forms, exams and applications
Exam names above are as printed in the source card. Application windows, eligibility and syllabi change — always check the official notification for current dates.
Where to apply
This course is offered by the Department of Management. This list of institutes is indicative only.
Government institutes
- Indian Institute of Management (IIM) Ahmedabad, Gujarat
- IIM Bengaluru, Bengaluru, Karnataka
- Indian Institute of Social Welfare and Business Management, Kolkata, West Bengal
- Indian Institute of Science and Management, Ranchi, Jharkhand
- IIM Indore, Indore, Madhya Pradesh
- Tamil Nadu Open University, Chennai, Tamil Nadu
- Shaheed Sukhdev College of Business Studies, New Delhi
- Babasaheb Bhimrao Ambedkar University, Lucknow, Uttar Pradesh
Private institutes
Please check if the institute is affiliated and accredited before applying.
- Bharatiya Vidya Bhavan, Kolkata, West Bengal
- School of Business, University of Petroleum and Energy Studies, Dehradun, Uttarakhand
- Ajeenkya DY Patil University, Pune, Maharashtra
- Nagindas Khandwala College, Mumbai, Maharashtra
- University of Technology, Jaipur, Rajasthan
- MIT University, Shillong, Meghalaya
- Sri Bhagawan Mahaveer Jain First Grade College, Robertsonpet, Karnataka
Distance learning
Indira Gandhi National Open University (IGNOU)
These institute lists are indicative examples from the source card, not a ranked or complete directory. Always verify accreditation on the institute's official website.
Career outcomes
Growth path
- 1Market Research Analyst/Brand Executive
- 2Senior Brand Executive/AM Branding
- 3Brand Manager
- 4Brand Head
- 5Head of Marketing
Expected income
₹45,000 – ₹80,000 per month
As printed: a fresher earns approximately INR 45,000 to 55,000 per month, and a Brand Manager with 5–10 years of experience approximately INR 55,000 to 80,000 per month. These figures are taken from NCS and are indicative and subject to change.
SourceRelated careers to explore
Marketing Manager
Develops marketing strategy, runs market research and turns demand into sales.
Public Relations Manager
Builds and maintains the relationship between an organisation and its public, press and stakeholders.
Student action plan
What you can do this month
- Read this whole roadmap and note any subjects, exams or institutes you don't recognise yet.
- Talk to a teacher or school counsellor about how your current subjects connect to Any Stream, Commerce.
- Look for a school club, competition or online course related to leading.
- Shortlist 2–3 institutes from the list above and check their official website for current admission details.
- Save this career and compare it with 1–2 others you're considering.
Example from the field
Brenda Bence — One of the most renowned Brand Managers. Brenda managed to combine her many years of experience of brand building with her sound corporate leadership, thereby creating a solid system of personal leadership branding. She had received her MBA from Harvard School of Business.
SourceThis profile is shared for training/educational purposes only, as printed in the source card.
Sources and update notice
- Career card source: Exploring Career Paths with Career Cards, Volume 1, printed page 69 (NCERT / UNICEF India / PSSCIVE Bhopal, First Edition, April 2025).
- Income source: https://bit.ly/3QxJpCp
- Last reviewed on this site: 2026-08-21
Eligibility, fees, exam patterns and admissions change often. Always verify current details on official institute, exam-body or government websites before making decisions.